BUT WHO REALLY RUNS THE WORLD?
BUT WHO REALLY RUNS THE WORLD?
In our increasingly interconnected world, the real leaders are no longer just our presidents, but also the leaders of the major technology companies. The bosses of giants such as Facebook, Google, Amazon, Microsoft, Alibaba and Twitter have emerged as unavoidable forces influencing our daily lives.
To see for yourself, just compare the figures for use of these platforms with the populations of our countries. The evidence is striking: the people who can be reached by a communication often far outnumber those reached by the message they might receive from a government or their president.
The power of Facebook and Instagram
Facebook, with its 2.9 billion monthly active users worldwide, is the most popular social network. France, for example, has 40 million active users (compared with 186 million in the United States), representing almost 60% of its population (50% in the United States). Facebook subsidiary Instagram has 23.7 million active accounts in France (compared with 157 million in the United States).
A striking example of the reach and influence of these platforms is Cristiano Ronaldo, the most followed personality on Instagram with 595 million followers. If we compare this figure with the sum of the populations of the United States, France and Russia, we can see that Cristiano Ronaldo’s reach on Instagram exceeds that of these three countries combined. This highlights the immense power and reach of social networks and influencers on platforms such as Instagram.
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